Service DesignService Design is a new holistic, multi disciplinary, integrative field. It helps to either innovate or improve services to make them more useful, us able, desirable for clients, as well as more efficient and effective for organisations. The service sector makes up the biggest part of the economy, up to 70% of GDP. However, services are not as productive for organisations and as satisfying for clients as they could be. Services have a design problem.
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