iDiom 2008 3L SHELL JACKETThe Burton "Idiom" line was a collaboration between snowboard giants Burton, and renowned Japanese designer Hiroshi Fujiwara. The line was a high concept diffusion line, that brought a fresh perspective on technical ski wear by blending elements of functionality with bold and experimental design. When Hiroshi Fujiwara, the creative genius behind Fragment Design, was approached by Burton's Greg Dacyshyn, he saw an opportunity to reimagine snowboarding