OODA LoopsThe OODA Loop is known in business and in warfare. It was originally devised by John Boyd, a USAF officer who was active in the Korean war and who later earned the moniker 40 Second Boyd for his supremacy in simulated air to air combat. Boyd revolutionised both aerial combat training tactics and fighter plane design, recognising that quickness, manoeuvrability and superior visibility were a more successful combination than bigger, stronger and more