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Influence: The Psychology of PersuasionThe foundational and wildly popular go to resource for influence and persuasion a renowned international bestseller, with over 5 million copies sold now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini New York Times bestselling author of Pre Suasion and the seminal expert in the fields of influence and persuasion explains the psychology of why
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Influence: The Psychology of Persuasion
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