Content Everywhere: Strategy and Structure for Future-Ready ContentCare about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift information quickly we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single purpose content and start making it more future ready, flexible, reusable, manageable, and meaningful wherever it needs to go. Author: Sara Wachter Boettcher Publisher: Rosenfeld Media