Meaning and NormativityWhat does talk of meaning mean? All thinking consists in natural happenings in the brain. Talk of meaning though, has resisted interpretation in terms of anything that is clearly natural, such as linguistic dispositions. This, Kripke's Wittgenstein suggests, is because the concept of meaning is normative, on the 'ought' side of Hume's divide between is and ought. Allan Gibbard's previous books Wise Choices, Apt Feelings and Thinking How to Live