Pachangas: Borderlands Music, U.S. Politics, and Transnational MarketingA uniquely Tejano version of the old fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event,