Hello, My Name Is AwesomeBy: Alexandra Watkins One of Inc. Magazines Top 10 Marketing Books: The must read guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). To many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyoneeven noncreative typescan
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