Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer NeedsThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice to have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. Author: Jim Kalbach Publisher: Rosenfield Media