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Retail Marketing Strategy: Delivering Shopper Delight
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Retail Marketing Strategy: Delivering Shopper DelightRetail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer driven strategies based on a multi channel environment to remain competitive and relevant. Author: Constant Berkhout Publisher: Kogan Page Published: 11 24 2015 Pages: 296 Binding Type: Paperback Weight: 0. 92lbs Size:
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Retail Marketing Strategy: Delivering Shopper Delight
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