Coining for Capital"This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture."Ellen Seiter, author of The Internet Playground: Children's Access, Entertainment and Mis Education Since the 1980s, a peculiar paradox has evolved in American film. Hollywoods children have grown up, and the adults are looking and behaving more and more