A Moorcroft Vase in the Pomegranate Design by William MoorcroftA Moorcroft vase in the Pomegranate design by William Moorcroft. The height is 83mm. The Pomegranate design was introduced 1910 i. e. while William Moorcroft was still with the James Macintyre works but was continued by him when he set up his own factory at Cobridge on the outskirts of Burslem in 1913. Pomegranate became Moorcroft's most successful design and continued to be produced until the latter part of the 1930's with design updates along the