Moisture Intense ShampooRejuvenating shampoo to help repair dry, brittle and damaged hair. Hair moves and flows with superior shine and more vibrant color. Key Benefits Repairs inner structure and outer cuticle layer Scientifically proven superior hair color retention Helps protect against UV rays, heat styling and environmental damage Improves health of hair follicle and scalp Ideal For Straight, wavy and curly hair with medium to coarse texture. Always Safe For Color