Quick and Effective Cold Reading by Richard Webster - BookA complete text on how to give brief cold readings to anyone and astound them with your accuracy. THE CLASSIC BOOK ON COLD READING. When the first edition of Quick and Effective Cold Reading was published, Bascom Jones, editor of Magick, wrote that it was "one of the all time GREAT publications in mentalism." If Bascom was here today, he would not be surprised to discover this book is now considered the classic book on the subject. Cold reading is the