The 10x Rule: The Only Difference Between Success and FailureAchieve Massive Action results and accomplish your business dreams While most people operate with only three degrees of action no action, retreat, or normal action if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.