Strategic Tendering for Professional Services: Win More, Lose LessWINNER: Business Book Awards 2018 Selling the Dream Category Competitive bidding for work is a long established aspect of business within the professional services and consulting sector. For many markets, pitching has become a critical element of both attracting and retaining business. Combating clients' demands and intense competition, firms that want to win and retain business need business development and marketing teams that are experts in
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Strategic Tendering for Professional Services: Win More, Lose Less