The Co-Creation ParadigmA fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholdersfrom customers and employees to suppliers, partners, and citizens at largeas co creators. Co creation guru Venkat Ramaswamy