Be Vigilant!: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend onComplacency kills. Success can be deadly in business, leadership, and relationships. When you're used to winning and achieving, overconfidence and faulty logic can blind you to potential dangers up ahead. Complacency costs money, causes slip ups, and creates critical mistakes that will put your company, your brand, and your teams at risk. Protect your hard earned success by combatting complacency! Blending his 30 years of brand marketing for companies