Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad DecisionsDrawing on cutting edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society.