Rock 'n' Roll Billboards of the Sunset SThe Sunset Strip, circa 1967. Buffalo Springfield called it right: "There's something happening here what it is ain't exactly clear." What was happening then is now absolutely clear. Rock 'n' roll and the kids who lived it were coming of age right there on The Strip. And, as if to define the era, a few independent minds in the music industry posted giant, temporary monuments that said it all. Billboards. Bigger than life. Hand painted homages to rock.