Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest BlondeJoico LumiShine Demi Permanent Liquid Hair Color in 10BV Blue Violet Lightest Blonde delivers vibrant, long lasting color with a luminous finish. This gentle formula enhances your hairs natural shine while neutralizing unwanted brassiness with its blue violet tone. Perfect for adding subtle dimension or refreshing faded color, it leaves hair feeling soft and healthy without the commitment of permanent dye. Ideal for maintaining a bright, cool blonde
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Joico LumiShine Demi-Permanent Liquid Hair Color 10BV Blue Violet Lightest Blonde